BMB (Beattie McGuinness Bungay) AAR Reel

We were contacted by the wonderfully creative and industry respected agency BMB (Beattie McGuinness Bungay) to put together their AAR reel.

BMB wanted us to inject some fresh energy and creative ideas into their reel to improve upon their previous one.

AAR reels can be responsible for bring in Multi-Millions of revnue per year for agencies via the AAR group.

In this case BMB agency wanted us to create an AAR reel of all their existing client and brand work. This was done in a creative fashion to help them to bring in future clients via their relationship with AAR group.

We developed a theme for the reel which was based around a scrap board connectivity device which connects the partners interviews, existing work and in office activity. We filmed interviews on High definition camera , created graphic designs and motion graphics to complete the visual asthetic of this project.

BMB’s clients include Microsoft Internet explorer, Virgin Money , Thompson , McCANN , ING Direct , Carling etc

Director: Richard Devere Price
Camera and editing: Dan Axtell
Motion Animator: Gavin Driver
Graphic Design: Kym ‘Woody’ Waya

Here’s what BMB had to say about our works:

“It was a pleasure to work with Rich and Dan on our new AAR reel. We wanted
something distinctive that captured the unique culture of BMB but delivered in a
polished, highly professional style. The team at RIR came armed with lots of
creative ideas, some wonderful post production techniques but, most importantly,
they has massive amounts of passion and enthusiasm for the project. We have used the
guys on other filming projects since and I would not hesitate to recommend. A great
job and a lovely team to work with”

– Clare Campbell, Head of New Business, Beattie McGuinness Bungay

You can see some below screen shots of the reel.