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	<title>The Revolution Is Real</title>
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	<link>http://therir.com</link>
	<description>Agile &#38; Innovative Creative Digital Agency</description>
	<lastBuildDate>Fri, 20 Aug 2010 21:33:21 +0000</lastBuildDate>
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		<title>A Class &#8220;God Body Slum Villy&#8221;  Music Video</title>
		<link>http://therir.com/a-class-god-body-slum-villy-music-video/</link>
		<comments>http://therir.com/a-class-god-body-slum-villy-music-video/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 20:52:44 +0000</pubDate>
		<dc:creator>The RIR</dc:creator>
				<category><![CDATA[Exclusive Look]]></category>
		<category><![CDATA[New Projects]]></category>
		<category><![CDATA[A class]]></category>
		<category><![CDATA[Canon 5D]]></category>
		<category><![CDATA[Classic]]></category>
		<category><![CDATA[Hip Hop]]></category>
		<category><![CDATA[London Hip Hop]]></category>
		<category><![CDATA[Rap]]></category>
		<category><![CDATA[UK Hip Hop]]></category>
		<category><![CDATA[Underground]]></category>

		<guid isPermaLink="false">http://therir.com/?p=111</guid>
		<description><![CDATA[UK Hip Hop Music Video Commissioned By God Body Productions for their Artist - A Class - Filmed in South East London.    

Director &#038; Producer: Richard Price
Editor: Gavin Driver
Colour Grade: Dan Axtell]]></description>
			<content:encoded><![CDATA[<iframe src="http://player.vimeo.com/video/14293443?portrait=0" width="562" height="316" frameborder="0"></iframe><p><a href="http://vimeo.com/14293443"></p><p>UK Hip Hop Music Video Commissioned By God Body Productions for their Artist &#8211; A Class &#8211; Filmed in South East London. The label wanted us to create a gritty yet sleek inner city , fast paced rapid street video to represent A class.Working on a strict budget set by the label The RIR  team set about to create the feel and mood visually to interlink with the dark yet energetic music.</p>
<p>Director &amp; Producer: Richard Price<br />
Editor: Gavin Driver<br />
Colour Grade: Dan Axtell</p>
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		<item>
		<title>The Helicopters “In My Head” Music Video</title>
		<link>http://therir.com/the-helicopters-%e2%80%9cin-my-head%e2%80%9d-music-video/</link>
		<comments>http://therir.com/the-helicopters-%e2%80%9cin-my-head%e2%80%9d-music-video/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 00:16:59 +0000</pubDate>
		<dc:creator>The RIR</dc:creator>
				<category><![CDATA[Exclusive Look]]></category>
		<category><![CDATA[New Projects]]></category>
		<category><![CDATA[After effects]]></category>
		<category><![CDATA[band]]></category>
		<category><![CDATA[garage]]></category>
		<category><![CDATA[indie]]></category>
		<category><![CDATA[live]]></category>
		<category><![CDATA[Music Video]]></category>
		<category><![CDATA[musicians]]></category>
		<category><![CDATA[NME]]></category>
		<category><![CDATA[rock]]></category>
		<category><![CDATA[showreel]]></category>
		<category><![CDATA[The Helicopters]]></category>
		<category><![CDATA[Underground]]></category>

		<guid isPermaLink="false">http://therir.com/?p=57</guid>
		<description><![CDATA[The Amazingly Talented Indie Rock Band 
The Helicopters approached us wanting to create a buzz building , innovative Music video for their infectious Underground Antheme "In My Head".
The RIR – Creative Digital Agency

The Helicopters “In My Head”
Production company :studio Ic3
Director: Drew Brown
Producer: Richard Price
Make-up &#038; Stylist: Didi Njaka]]></description>
			<content:encoded><![CDATA[<object width="604" height="378"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7957841&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=7957841&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="562" height="316"></embed></object><p><a href="http://vimeo.com/7957841"></p><p>The Amazingly Talented Indie Rock Band The Helicopters approached us wanting to create a buzz building , innovative Music video for their infectious Underground Antheme &#8220;In My Head&#8221;.</p>
<p>Our Director Drew Brown Pitched the idea of Being Born from the essence and returning to the essences. This is reflected in the video as the morphing of each band member from the grains of Sand.  The video concept revolves around Great Musicians doing what they do best &#8220;Playing Great Music&#8221;!</p>
<p>The Video was filmed in an Underground Parking Garage in Old Kent Road , South London to give the gritty, raw feel to the visuals.  Special effects were added in postproduction to push the innovation in the video over the edge.</p>
<p>The RIR &#8211; Creative Digital Agency</p>
<p>The Helicopters &#8220;In My Head&#8221;<br />
Production company :studio Ic3<br />
Director: Drew Brown<br />
Producer: Richard Price<br />
Make-up &amp; Stylist: Didi Njaka</p>
]]></content:encoded>
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		</item>
		<item>
		<title>The Prince&#8217;s Trust &#8220;Undiscovered&#8221; campaign</title>
		<link>http://therir.com/the-princes-trust-undiscovered-campaign/</link>
		<comments>http://therir.com/the-princes-trust-undiscovered-campaign/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 20:52:45 +0000</pubDate>
		<dc:creator>The RIR</dc:creator>
				<category><![CDATA[New Projects]]></category>
		<category><![CDATA[Carol Vorderman]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Gary Lineker and Sir Ben Kinglsley.]]></category>
		<category><![CDATA[Joss Stone]]></category>
		<category><![CDATA[Margherita Taylor]]></category>
		<category><![CDATA[Moti]]></category>
		<category><![CDATA[Phillip Schofield]]></category>
		<category><![CDATA[Sanjeev Bhaskar]]></category>
		<category><![CDATA[The Princes Trust]]></category>
		<category><![CDATA[The RIR]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://therir.com/?p=33</guid>
		<description><![CDATA[The Princes Trust Commissioned us to aid them in the help of creating their brand new campaign entitled "Undiscovered". 

This campaign features Prince's Trust Ambassadors Margherita Taylor, Carol Vorderman, Joss Stone, Sanjeev Bhaskar, Phillip Schofield, Gary Lineker and Sir Ben Kinglsley.

Director &#038; Producer: Richard Price
Sound Design &#038; Mastering: Dan Axtell
Editing &#038; Motion Animation: Gavin Driver]]></description>
			<content:encoded><![CDATA[<object width="604" height="378"><param name="movie" value="http://www.youtube.com/v/3Nn1onVGgrE&color1=0x6699&color2=0x54abd6&hl=en_US&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/3Nn1onVGgrE&color1=0x6699&color2=0x54abd6&hl=en_US&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="604" height="378"></embed></object><p>The Princes Trust Commissioned us to aid them in the help of creating their brand new campaign entitled &#8220;Undiscovered &#8220;. This Campaign calls towards Government, Businesses and individuals to help support the trust &#8216;s work supporting Unemployed young people into work, education and training.</p>
<p>The Trust had Pre filmed footage of Celebrity Ambassadors. The idea we pitched to them was to intertwine Animation with the videos which will give a creative innovative edge. The RIR team worked on every aspect of this project from Audio sound effects , Mixing the sound levels , Video Colour grade and Motion Animation.</p>
<p>This campaign features Prince&#8217;s Trust Ambassadors Margherita Taylor, Carol Vorderman, Joss Stone, Sanjeev Bhaskar, Phillip Schofield, Gary Lineker and Sir Ben Kinglsley.<a href="http://therir.com/wp-content/uploads/2010/06/Princest-trust-site-The-RIR-Screen-grab1.tiff"><img class="alignleft size-full wp-image-75" title="Princest trust site The RIR Screen grab" src="http://therir.com/wp-content/uploads/2010/06/Princest-trust-site-The-RIR-Screen-grab1.tiff" alt="" /></a></p>
<p>Director &amp; Producer: Richard Price<br />
Sound Design &amp; Mastering: Dan Axtell<br />
Editing &amp; Motion Animation: Gavin Driver</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The RIR &#8211; Showreel 2009 HD Version</title>
		<link>http://therir.com/2009-hd-showreel/</link>
		<comments>http://therir.com/2009-hd-showreel/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 12:14:05 +0000</pubDate>
		<dc:creator>The RIR</dc:creator>
				<category><![CDATA[New Projects]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[AKQA]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Motion Animation]]></category>
		<category><![CDATA[Music Video]]></category>
		<category><![CDATA[Save The Children]]></category>
		<category><![CDATA[The RIR]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://therir.com/?p=1</guid>
		<description><![CDATA[The RIR - Creative Digital Agency - Showreel 2009 HD Version

Featuring work from Clients and Brands such as AKQA , Jergens Naturals and Save The Children Charity.

The RIR Showreel 2009
Director &#038; Producer: Richard Price
Music Scoring: Dan Axtell
Editing &#038; Motion Animation: Gavin Driver]]></description>
			<content:encoded><![CDATA[<object width="604" height="378"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=8530027&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=8530027&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="562" height="316"></embed></object><p><a href="http://vimeo.com/8530027"></p><p><a href="http://therir.com/wp-content/uploads/2010/06/the-rir-team-cartoon.jpg"><img class="alignleft size-medium wp-image-73" title="the rir team cartoon" src="http://therir.com/wp-content/uploads/2010/06/the-rir-team-cartoon-300x168.jpg" alt="" width="300" height="168" /></a>The RIR &#8211; Creative Digital Agency &#8211; Showreel 2009 HD Version</p>
<p>Featuring  work from Clients and Brands such as AKQA , Jergens Naturals and Save  The Children Charity.</p>
<p>The RIR Showreel 2009<br />
Director &amp;  Producer: Richard Price<br />
Music Scoring: Dan Axtell<br />
Editing &amp;  Motion Animation: Gavin Driver</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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