We were commissioned by The IDA’s UK partners Ebsel to create an exciting promotional video. We created a motion animation video to promote the UK & IRELAND’S 2011 online DJ battle for the IDA competition.

We developed the concept and fused this with an infectious soundtrack kindly provided by past IDA contestant and producer DJ TROUBL.

Director: Richard Devere Price
Motion Animator: Gavin Driver
Music: “Terminator” by DJ TROUBL

We are very proud to unveil the new music video for the super talented Juliyaa. The video theme fuses motion graphics and energetic performances saluting the glamorous styles of the 40’s, 50’s and 60’s.

The video was shot over 2 days in May 2011 at South London’s Tank Gallery. The shoot culminated in a great piece featuring talented dancers, musicians and amazing props which all added to the electric feel and stylish nature of this music promo.

The use of the motion graphics was to convey a “Flash forward” imagery to visually anticipate the rise in Juliyaa’s career starting from her first CD, which is seen at the end of the video.

We at The RIR think Juliyaa will be a superstar please keep up to date with her progress and check her official website. http://www.juliyaa.com/

Full Credits and Thanks:

Director, Producer, Co editor: Richard Price
Production Company: The RIR

Assistant Producer: Kara Francis-Lyons
Cinematographers: Paul Hines, Jason Brooks
Editing, Motion Animation, Art Direction: Gavin Driver
Stylist: Marie- Louise Annan
Makeup Artist : Kelly Mendiola
Make up assistant: Teresa Reynolds
Hair design: John Mullan and Kris
Manicurist: Steph Mendiola
Props and Set sourcing: Will Hannes @ The Old Cinema
Dancers: Kloe Dean and Aleta Thompson

Colour Grader: Sonny Sheridan @ The Farm

Special Thanks to: Nick Fenton, Maktuno Suit, Ty Bankinson, Dan Axtell, Mazen Murad @ Metropolis, Joe Guest @ Final cut edit, Emily Blavo.

We worked with youth culture website FWD 360 to organise , film and facilitate this filming in London’s New Era Store.

We called on the amazing vocal abilities of World Championship Beat Boxer Faith Sfx who gave an amazing performance. No instruments or sound devices were used , this is all from his mouth one take and one recording.

Behind the scenes of  Juliyaa’s “The Rhythm” music video which was filmed on May the 1st and 2nd.Directed and produced by The RIR owner Richard Price with Producer Kara Francis-Lyons, and cinematographers Paul Hines and Jason Brooks. ‘Behind the Scenes’ Edited By Dan Axtell

Filmed at Tank Gallery , South East London with Vintage furniture kindly loaned by one of the Videos Sponsors The Old Cinema www.theoldcinema.co.uk

On Set Styling crew: Clothing Stylist Marie Louise Annan , Make up artist Kelly Mendiola with assistance from Teresa Reynolds. Hair design John Mullan and Kris , Nails by Manicurist, Steph Mendiola.

Alexandra Popoff , Machine Management , Music Manager of Mika (Universal Music)