FWD 360 RE -Branding and Website Development

FWD 360 – A website which captures youth culture and creative content via music videos, blogs, mini documentaries and short films required a rebrand to show case their new vision and cement their online identity.

The creative team pride themselves on the video quality and thinking behind their ideas so we wanted to give them a website which was fully finished but also displayed their work in an artistic way almost like a piece of creative work in itself.

We looked at the core principles, visions and future thinking projects of FWD 360 to find a way to put this across to their audience.

We updated their logo to give it a more global presence, yet being subtle and distinct and also created social network promotional templates they could updated and use for any campaign to market their activities.

We redeveloped their website to make it much more easier to navigate for users and created it in a way so they can modify and change it as their audience grew.

Prelude Scenes to Lip Gloss The Movie

First prelude scenes from our in house film Lip Gloss. Its an emotive, witty, uncompromising, dangerous yet empowering film which opens up so many emotions intertwining the journeys of a group of South London females.

We are going to be updating more information soon as the script; cast and scope of the project develop.

Director & Producer: Richard Devere Price
Cinematographers: Kym ‘Woody’ Waya, Darryl Daniels
Make-up: Didi Njaka

Cast:

Remie-Purthill Clarke as Kelly
Liane-Rose Bunce as Aunt Sherilyn
Neil McCall as Sonny
Devante Andrews as TJ
Andrew Dowbiggin as Kelly’s Boyfriend
Glen Speers as Politician
Colin Burt Vidler as Big Georgy

Thanks to Eat Big Fish, Cell Block 39 casting , Steffan Cuff , Antico Restaurant , Terminal rehearsal studios

BMB (Beattie McGuinness Bungay) AAR Reel

We were contacted by the wonderfully creative and industry respected agency BMB (Beattie McGuinness Bungay) to put together their AAR reel.

BMB wanted us to inject some fresh energy and creative ideas into their reel to improve upon their previous one.

AAR reels can be responsible for bring in Multi-Millions of revnue per year for agencies via the AAR group.

In this case BMB agency wanted us to create an AAR reel of all their existing client and brand work. This was done in a creative fashion to help them to bring in future clients via their relationship with AAR group.

We developed a theme for the reel which was based around a scrap board connectivity device which connects the partners interviews, existing work and in office activity. We filmed interviews on High definition camera , created graphic designs and motion graphics to complete the visual asthetic of this project.

BMB’s clients include Microsoft Internet explorer, Virgin Money , Thompson , McCANN , ING Direct , Carling etc

Director: Richard Devere Price
Camera and editing: Dan Axtell
Motion Animator: Gavin Driver
Graphic Design: Kym ‘Woody’ Waya

Here’s what BMB had to say about our works:

“It was a pleasure to work with Rich and Dan on our new AAR reel. We wanted
something distinctive that captured the unique culture of BMB but delivered in a
polished, highly professional style. The team at RIR came armed with lots of
creative ideas, some wonderful post production techniques but, most importantly,
they has massive amounts of passion and enthusiasm for the project. We have used the
guys on other filming projects since and I would not hesitate to recommend. A great
job and a lovely team to work with”

- Clare Campbell, Head of New Business, Beattie McGuinness Bungay

You can see some below screen shots of the reel.

Motion Animation Music Video – WhoIsParadise – Two4Se7en

We were commissioned by Legendary UK Hip Hop Artist Whoisparadise to create an animated motion graphics music video. This video is to represent his controversial, hard hitting new song, which features UK Hip Hop pioneer MCD and rising star J The Exodus.
This video was created using historic imagery and precision timed animated typography.

Director: Richard Devere Price
Motion Animator: Gavin Driver

The Marketing Academy 2012 – (Video and Motion Graphics)

We were commissioned by the good folks over at the Marketing Academy to help them put together an engaging video, which represents and breaks down all the awesomeness of their programme.

Director & Producer: Richard Devere Price
Camera Operator & Sound Design: Dan Axtell
Motion Animator & Graphic Design: Gavin Driver
Graphic Design: Kym ‘Woody’ Waya

We Filmed the Talented scholars and Founder Sherilyn Shackell on top of the world famous ITV Building on a brightly sunny yet very Windy December 9th Morning.

The shoot was a great success we captured all the shots and extras we needed and started the process of editing, animation and creating the music for the video.

Special Thanks to Sarah Ellis Head of Content for Sainsbury’s PLC who is also a Marketing Academy Scholar for working so closely with us, giving up her time on weekends to check footage and make alterations on the edit.

Read Below what The Marketing Academy Founder Sherilyn Shackell and some of the talented scholars who took part had to say about our team The Revolution Is Real:

“I have been bowled over by the professionalism, creativity, attention to detail and speed that both Richard and his team at The RIR have shown whilst working on a video for The Marketing Academy. He has a very collaborative style which paired with his enthusiasm ensures that the he gets the best from everyone who he works with. Above all he’s a brilliant influencer, anyone that can get me to agree to appear in a video is a ruddy genius.” - Sherilyn Shackell – Founder, The Marketing Academy

“Richard and his team at RIR are a pleasure to work with. Richard is committed to delivering high quality, creative work and will continually challenge himself and his team to deliver exceptional results for the client. Richard’s collaborative and open approach means that he establishes fantastic relationships and I hope we have the opportunity to work together again in the future.” - Sarah Ellis – Head of Content, Sainsbury’s PLC

“It was fantastic to work with Richard and his team. He is very professional and a great visionary on how to optimise the medium of film. His great personal skills set the whole team at ease during the filming/ recording phases. I look forward to working with Richard on new projects in the future” - Masha Voskresenkaia – Category Solutions Manager- Baby and Beauty, Johnson & Johnson

“Working with Richard was such a pleasure! His passion and imagination was inspiring to just watch, let alone be a part of – and his talent was clearly displayed in the end result. On top of that, he has one of those characters that you just can’t help but warm to immediately. Overall, an exceptional and fun experience – I look forward to working with him again soon.”
- Sorcha Harriman Smith – Digital Experience Director, Childrensalon

“I’ve just finished working with Richard on a video project and it was a brilliant experience. Richard is an absolute delight to work with – his energy, creativity and work ethic made the whole process incredibly enjoyable and the finished result is amazing. I don’t think that Richard ever sleeps due to his attention to detail and quest for perfection. I wholeheartedly recommend both him and his company, The RIR.” – Camilla Woodhouse – Programme Director of The Marketing Academy at Marketing Hall of Legends

IDA UK & IRELAND 2011 DJ BATTLE – Motion Animation video

We were commissioned by The IDA’s UK partners Ebsel to create an exciting promotional video. We created a motion animation video to promote the UK & IRELAND’S 2011 online DJ battle for the IDA competition .

We developed the concept and fused this with an infectious soundtrack kindly provided by past IDA contestant and producer DJ TROUBL.

Director: Richard Devere Price
Motion Animator: Gavin Driver
Music: “Terminator” by DJ TROUBL

Juliyaa – The Rhythm (HD Final)

We are very proud to unveil the new music video for the super talented Juliyaa. The video theme fuses motion graphics and energetic performances saluting the glamorous styles of the 40’s, 50’s and 60’s.

The video was shot over 2 days in May 2011 at South London’s Tank Gallery. The shoot culminated in a great piece featuring talented dancers, musicians and amazing props which all added to the electric feel and stylish nature of this music promo.

The use of the motion graphics was to convey a “Flash forward” imagery to visually anticipate the rise in Juliyaa’s career starting from her first CD, which is seen at the end of the video.

We at The RIR think Juliyaa will be a superstar please keep up to date with her progress and check her official website. http://www.juliyaa.com/

Full Credits and Thanks:

Director, Producer, Co editor: Richard Price
Production Company: The RIR

Assistant Producer: Kara Francis-Lyons
Cinematographers: Paul Hines, Jason Brooks
Editing, Motion Animation, Art Direction: Gavin Driver
Stylist: Marie- Louise Annan
Makeup Artist : Kelly Mendiola
Make up assistant: Teresa Reynolds
Hair design: John Mullan and Kris
Manicurist: Steph Mendiola
Props and Set sourcing: Will Hannes @ The Old Cinema
Dancers: Kloe Dean and Aleta Thompson

Colour Grader: Sonny Sheridan @ The Farm

Special Thanks to: Nick Fenton, Maktuno Suit, Ty Bankinson, Dan Axtell, Mazen Murad @ Metropolis, Joe Guest @ Final cut edit, Emily Blavo.

FWD360.com – Faith SFX Human Beatbox Freestyle @ New Era Store

We worked with youth culture website FWD 360 to organise , film and facilitate this filming in London’s New Era Store.

We called on the amazing vocal abilities of World Championship Beat Boxer Faith Sfx who gave an amazing performance. No instruments or sound devices were used , this is all from his mouth one take and one recording.

Juliyaa – Behind The Scenes of “The Rhythm” Music Video

Behind the scenes of  Juliyaa’s “The Rhythm” music video which was filmed on May the 1st and 2nd.Directed and produced by The RIR owner Richard Price with Producer Kara Francis-Lyons, and cinematographers Paul Hines and Jason Brooks. ‘Behind the Scenes’ Edited By Dan Axtell

Filmed at Tank Gallery South East London with Vintage furniture kindly loaned by one of the Videos Sponsors The Old Cinema www.theoldcinema.co.uk

On Set Styling crew: Clothing Stylist Marie Louise Annan , Make up artist Kelly Mendiola with assistance from Teresa Reynolds. Hair design John Mullan and Kris , Nails by Manicurist, Steph Mendiola.

Exclusive Screen Grabs Juliyaa “The Rhythm” Music Video

Sunday May the 1st and Monday May the 2nd Saw The RIR owner and Director Richard Price, Producer Kara Francis-Lyons, and cinematographers Paul Hines and Jason Brooks orchestrate a fantastic vintage themed RnB Music Video for soon to be global superstar Juliyaa. The 2 day shoot was filmed at South East London’s Tank Art Gallery www.tanklondon.co.uk which was converted into a Hollywood/vintage film set with Authentic Vintage furniture kindly loaned by one of the Videos Sponsors The Old Cinema www.theoldcinema.co.uk
The Video shoots amazing styling crew ranged from exquisite designer and clothing Stylist Marie Louise Annan www.marrielui.com , with Ravishing themed Make up from Kelly Mendiola www.kellymendiola.com with assistance from Teresa Reynolds. Hair design and exceptional concept was crafted by the uber talented John Mullan and Kris www.johnmullan.com, Nails lovingly created by Manicurist, Steph Mendiola http://stephnails.wordpress.com

The Video now in postproduction will be available at the end of May 2011.