What is The Marketing Academy?

We were commissioned by the good folks over at the Marketing Academy to help them put together an engaging video, which represents and breaks down all the awesomeness of their programme.

Director & Producer: Richard Devere Price
Camera Operator & Sound Design: Dan Axtell
Motion Animator & Graphic Design: Gavin Driver
Graphic Design: Kym ‘Woody’ Waya

We Filmed the Talented scholars and Founder Sherilyn Shackell on top of the world famous ITV Building on a brightly sunny yet very Windy December 9th Morning.

The shoot was a great success we captured all the shots and extras we needed and started the process of editing, animation and creating the music for the video.

Special Thanks to Sarah Ellis Head of Content for Sainsbury’s PLC who is also a Marketing Academy Scholar for working so closely with us, giving up her time on weekends to check footage and make alterations on the edit.

Read Below what The Marketing Academy Founder Sherilyn Shackell and some of the talented scholars who took part had to say about our team The Revolution Is Real:

“I have been bowled over by the professionalism, creativity, attention to detail and speed that both Richard and his team at The RIR have shown whilst working on a video for The Marketing Academy. He has a very collaborative style which paired with his enthusiasm ensures that the he gets the best from everyone who he works with. Above all he’s a brilliant influencer, anyone that can get me to agree to appear in a video is a ruddy genius.” - Sherilyn Shackell – Founder, The Marketing Academy

“Richard and his team at RIR are a pleasure to work with. Richard is committed to delivering high quality, creative work and will continually challenge himself and his team to deliver exceptional results for the client. Richard’s collaborative and open approach means that he establishes fantastic relationships and I hope we have the opportunity to work together again in the future.” - Sarah Ellis – Head of Content, Sainsbury’s PLC

“It was fantastic to work with Richard and his team. He is very professional and a great visionary on how to optimise the medium of film. His great personal skills set the whole team at ease during the filming/ recording phases. I look forward to working with Richard on new projects in the future” - Masha Voskresenkaia – Category Solutions Manager- Baby and Beauty, Johnson & Johnson

“Working with Richard was such a pleasure! His passion and imagination was inspiring to just watch, let alone be a part of – and his talent was clearly displayed in the end result. On top of that, he has one of those characters that you just can’t help but warm to immediately. Overall, an exceptional and fun experience – I look forward to working with him again soon.”
- Sorcha Harriman Smith – Digital Experience Director, Childrensalon

“I’ve just finished working with Richard on a video project and it was a brilliant experience. Richard is an absolute delight to work with – his energy, creativity and work ethic made the whole process incredibly enjoyable and the finished result is amazing. I don’t think that Richard ever sleeps due to his attention to detail and quest for perfection. I wholeheartedly recommend both him and his company, The RIR.” – Camilla Woodhouse – Programme Director of The Marketing Academy at Marketing Hall of Legends

IDA UK & IRELAND 2011 DJ BATTLE – Motion Animation video

We were commissioned by The IDA’s UK partners Ebsel to create an exciting promotional video. We created a motion animation video to promote the UK & IRELAND’S 2011 online DJ battle for the IDA competition.

We developed the concept and fused this with an infectious soundtrack kindly provided by past IDA contestant and producer DJ TROUBL.

Director: Richard Devere Price
Motion Animator: Gavin Driver
Music: “Terminator” by DJ TROUBL

Juliyaa – The Rhythm (HD Final)

We are very proud to unveil the new music video for the super talented Juliyaa. The video theme fuses motion graphics and energetic performances saluting the glamorous styles of the 40’s, 50’s and 60’s.

The video was shot over 2 days in May 2011 at South London’s Tank Gallery. The shoot culminated in a great piece featuring talented dancers, musicians and amazing props which all added to the electric feel and stylish nature of this music promo.

The use of the motion graphics was to convey a “Flash forward” imagery to visually anticipate the rise in Juliyaa’s career starting from her first CD, which is seen at the end of the video.

We at The RIR think Juliyaa will be a superstar please keep up to date with her progress and check her official website. http://www.juliyaa.com/

Full Credits and Thanks:

Director, Producer, Co editor: Richard Price
Production Company: The RIR

Assistant Producer: Kara Francis-Lyons
Cinematographers: Paul Hines, Jason Brooks
Editing, Motion Animation, Art Direction: Gavin Driver
Stylist: Marie- Louise Annan
Makeup Artist : Kelly Mendiola
Make up assistant: Teresa Reynolds
Hair design: John Mullan and Kris
Manicurist: Steph Mendiola
Props and Set sourcing: Will Hannes @ The Old Cinema
Dancers: Kloe Dean and Aleta Thompson

Colour Grader: Sonny Sheridan @ The Farm

Special Thanks to: Nick Fenton, Maktuno Suit, Ty Bankinson, Dan Axtell, Mazen Murad @ Metropolis, Joe Guest @ Final cut edit, Emily Blavo.

FWD360.com – Faith SFX Human Beatbox Freestyle @ New Era Store

We worked with youth culture website FWD 360 to organise , film and facilitate this filming in London’s New Era Store.

We called on the amazing vocal abilities of World Championship Beat Boxer Faith Sfx who gave an amazing performance. No instruments or sound devices were used , this is all from his mouth one take and one recording.

Juliyaa – Behind The Scenes of “The Rhythm” Music Video

Behind the scenes of  Juliyaa’s “The Rhythm” music video which was filmed on May the 1st and 2nd.Directed and produced by The RIR owner Richard Price with Producer Kara Francis-Lyons, and cinematographers Paul Hines and Jason Brooks. ‘Behind the Scenes’ Edited By Dan Axtell

Filmed at Tank Gallery , South East London with Vintage furniture kindly loaned by one of the Videos Sponsors The Old Cinema www.theoldcinema.co.uk

On Set Styling crew: Clothing Stylist Marie Louise Annan , Make up artist Kelly Mendiola with assistance from Teresa Reynolds. Hair design John Mullan and Kris , Nails by Manicurist, Steph Mendiola.

Exclusive Screen Grabs Juliyaa “The Rhythm” Music Video

Sunday May the 1st and Monday May the 2nd Saw The RIR owner and Director Richard Price, Producer Kara Francis-Lyons, and cinematographers Paul Hines and Jason Brooks orchestrate a fantastic vintage themed RnB Music Video for soon to be global superstar Juliyaa. The 2 day shoot was filmed at South East London’s Tank Art Gallery www.tanklondon.co.uk which was converted into a Hollywood/vintage film set with Authentic Vintage furniture kindly loaned by one of the Videos Sponsors The Old Cinema www.theoldcinema.co.uk
The Video shoots amazing styling crew ranged from exquisite designer and clothing Stylist Marie Louise Annan www.marrielui.com , with Ravishing themed Make up from Kelly Mendiola www.kellymendiola.com with assistance from Teresa Reynolds. Hair design and exceptional concept was crafted by the uber talented John Mullan and Kris www.johnmullan.com, Nails lovingly created by Manicurist, Steph Mendiola http://stephnails.wordpress.com

The Video now in postproduction will be available at the end of May 2011.

Video Interview – FWD360.com – Ceo of T.M.Lewin , Geoff Quinn

Newly formed youth culture website www.fwd360.com required high quality video production and motion animation to assist with their new team and new ventures marketing efforts.

We facilitated the video production from concept to completion in this high profile interview with T.M.Lewin Ceo , Geoff Quinn. He shares his inspiring and insightful view in connection to running a Multi – Million pound fashion empire , surviving the recession and tips to becoming successful.

Director & Editor: Richard Price
Camera operator: Dan Axtell
Motion Animation: Gavin Driver

The New Blue Green – Indian Restaurant “Re Branding”

The New Blue Green approached us to redesign and uplift the branding for the relaunch of their new Restaurant / Bar. This first took the shape of creating a brand new logo to showcase the restaurants new contemporary yet traditional feel . The first designs we pitched to the restaurant were approved and we quickly set to work. The project extended to many mediums in which the restaurant requested , this included take away and in house menus , promotional stickers , residential invites and posters.

Some examples of the works :

A Class “God Body Slum Villy” Music Video

UK Hip Hop Music Video Commissioned By God Body Productions for their Artist – A Class – Filmed in South East London. The label wanted us to create a gritty yet sleek inner city , fast paced rapid street video to represent A class.Working on a strict budget set by the label The RIR  team set about to create the feel and mood visually to interlink with the dark yet energetic music.

Some Screen shots of the music video :

Director & Producer: Richard Price
Editor: Gavin Driver
Colour Grade: Dan Axtell

The Helicopters “In My Head” Music Video

The Amazingly Talented Indie Rock Band The Helicopters approached us wanting to create a buzz building , innovative Music video for their infectious Underground theme “In My Head”.

Our Director Drew Brown Pitched the idea of Being Born from the essence and returning to the essences. This is reflected in the video as the morphing of each band member from the grains of Sand.  The video concept revolves around Great Musicians doing what they do best “Playing Great Music”!

The Video was filmed in an Underground Parking Garage in Old Kent Road , South London to give the gritty, raw feel to the visuals.  Special effects were added in post production to push the innovation in the video over the edge.

View Some exclusive Behind the scenes Blackbery Pictures and screen shots from the final version :

The Helicopters “In My Head”
Production company :studio Ic3
Director: Drew Brown
Producer: Richard Price
Make-up & Stylist: Didi Njaka